Vera Sposa

Vera Sposa

Date

06/06/2020

Clients

The multibrand store Vera Sposa has been on the bridal dresses market for over 13 years, representing prestigious houses such as Galia Lahav, Demetrios, Rosa Clara Diamond or Nicole Sposa, exclusively for Romania
Competing in a crowded bridal market, Vera Sposa has found a way to differentiate from competitors by targeting high-end consumers, offering premium products, quality and exclusive bridal models
The long presence on the market allowed Vera Sposa to observe and foresee the changes in consumers behaviour and to update constantly the offer, aligning itself with international trends
Wedding dresses worn by celebrities such as Jennifer Lopez, Beyonce, Gal Gadot or Michelle Keegan are available on the Romanian market exclusively at Vera Sposa
Vera Sposa intends to create a new standard of elegance by offering personalized advice and a wide selection of dresses

Our communication challenge was to raise Vera Sposa awareness as a fashion retail brand that offers high-end products among the targeted audience people with medium and high incomes, future brides passionate about fashion, women that want a special appearance and are willing to invest in their wedding dress
The competition on the bridal dresses market has generated the need for integrated communication and online marketing approach (Pay per Click campaigns, Google Ads, Social Media and SEO)

Creating a strong brand positioning on the high-end wedding dresses market
Increasing brand awareness among the target audience
Ensuring a consistent and permanent presence, in both online and offline media
Creating an online community of future brides interested in premium wedding dresses (through Social Media – Facebook and Instagram)
Permanently providing opportunities for brand development and further expansion

In 2014, we organised the first Galia Lahav trunck show in Romania, a unique event endorsed by celebrities like Laura Cosoi and Mirela Boureanu Vaida
Creating and administrating the official Facebook and Instagram pages
Generating news about bridal trends, new collections and collaborations with celebrities and international designers ensuaring a constant presence in fashion, lifestyle and bridal magazines
Keeping up to date the website with every season’s collection
Creating a communication strategy with wedding planners and wedding organizers that can recommend Vera Sposa dresses to their clients
In 2017, Vera Sposa launched the first collection with a Romanian designer, M. Marquise, and ACTPR communicated the news through media
In 2018, we coordinated the process of rebranding: the brand logo is upgraded and the word ”Platinum” is added. The site is relaunched under a new image
In February 2019, ACTPR communicated in the business press the story of Vera Sposa brand
In December 2019, we coordinated the launch of Vera Sposa Rental – a new and innovative service that offers the possibility to rent haute couture bridal dresses

Vera Sposa brand is associated with the highest standard of elegance in the matter of wedding dresses
Vera Sposa site is constantly in the top 3 Google Search results by the main keywords in the field of wedding dresses
Over 50 media appearances in fashion, business and lifestyle publications
Vera Sposa is the first choice when international brands decide to enter into the Romanian wedding fashion market