In the summer of 2020, while the hospitality industry was trying to find solutions to be compliant with the special safety measures imposed by the authorities in the COVI-19 crisis, a company from Constanța launched the first integrated beach management platform. Among many other features, Smart Beach allows the creation of reservations based on name and phone number, both by tourists, from the application available for free in the App Store and Google Play, and the beach staff. Also, to limit contact with beach staff and to streamline the serving process, tourists can order from the bar directly from the app.
For tourists, Smart Beach means the possibility to book a sunbed in your favourite place on the beach for the entire stay, reducing the waiting time to take orders and other unpleasant situations.
For beach managers, Smart Beach is the long-awaited help for the implementation of special measures on the beach, the way to solve the fraud committed by employees who do not declare the money received and a tool to increase sales at the bar. In addition, the reports and statistics provided by the application help them to better manage their activity.
Our Approach & Results
Given that the project is a start-up built by a group of IT enthusiasts and professionals, but without previous entrepreneurial experience and without a substantial budget, we based our communication strategy on media relations and we managed to demonstrate once again that we master the art of persuading the journalists to write a story about a business. The aim was to promote the application as an innovation in the field of mobile technology, both at B2B and B2C level.
In just one month of collaboration, we managed to get over 15 earned media appearances on TV, online and print media, with a business profile, technology, communications and entertainment. With an approximate media value of 15,000 euros.
We also created the content for the website (both RO&EN versions, business and consumer interface), we were in charge of the web design coordination and the social media strategy for the teasing campaign and in the first month after launch.