Acorns Nursery
Acorns Nursery
Date
12/02/2018
Clients
Category
Situation Analysis:
- Acorns Nursery benefits from a leading position on premium British nurseries market in Bucharest
- For over 14 years, Acorns nursery works actively to improve parental and educational culture for children between the ages of 0 and 7 years old
- The British teaching method & curricula have proven their effectiveness since the opening of the nursery in 2004
- All activities in Acorns take place in English and offer interactive learning methods in a happy, motivational and safe environment – especially designed to meet every child’s expectations
- The definition of success at Acorns Nursery is represented by the idea of growing together: children, educators and parents – for a better community.
- Acorns Nursery is the first private creche authorized in Romania
- Acorns Nursery was awarded the “Every Child Matters” standard and it was the first educational setting in Romania to receive the “Investors in People” award – a standard in people management.
Objectives:
- To inform = > awareness
Permanently informing the target group about Acorns Nursery services
- To Create A Positive Image => affection
Stimulating positive feelings within the target group by communicating about the great evolution of Acorns, the benefits they have in the nursery, the efficient teaching method and CVs of the teachers
- To Determine Action => the first purchase
- To Determine Brand Loyalty => repeat the purchase
Our Approach
ACT PR Philosophy in Implementing the Plan: We Do Not Sell, We Educate Parents
Integrated Communications Plan
- Media Relations
- Online PR
- Social Media
