Bistro Dorobanți

Date

12/02/2019

Clients

Restaurant and catering service provider located in an iconic area of Bucharest, Dorobanti Street
Appreciated venue for corporate and private events
The restaurant offers over 40 daily dishes, as well as the possibility to customize your menu
Focused on healthy food and a great variety of options for any taste
Host of various events and workshops dedicated to the entire family (cooking classes for children, financial education etc)

On an oversaturated market, our communication challenge was to raise Bistro Dorobanți brand awareness as a suitable venue for private and corporate events, a relevant catering provider and restaurant with international cuisine
The customer wanted to concentrate the communication efforts in social media
Our strategy addresses people with medium income who are likely to have their meals (breakfast, lunch or dinner) at Bistro Dorobanti, as well as companies looking for a trusted catering partner for any kind of corporate events

Promotion of Bistro Dorobanți services: menu of the day, catering provider and location for corporate and private events
Positioning as one of the main catering provider in Bucharest
Increasing brand awareness among the target audience, both B2C and B2B
Positioning as a responsible brand, aware of the needs of the market and interested in the changes taking place in the HoReCa domain

Creating a strong communication strategy on social media aimed to reach both the B2C and B2B audience
Creating and administrating daily the official Facebook, Instagram and LinkedIn pages
Generating consistent and relevant content for social media (photo-shootings concept and coordination)
Editorial strategy and content creation for Bistro Dorobanti blog