Situation Analysis

• Dancing Lobster is a very well known seafood restaurant with a Portuguese cuisine situated in Bucharest, awarded with Best European Leisure Interior distinction at the European Properties Awards, 2017-2018 edition.
• Dancing Lobster captures the traditional Portuguese flavours in delightful recipes that based mostly on fresh fish and seafood brought each week by plane from Portugal and the Azores.

The Challenge

• Seafood lovers in Bucharest are continuing to increase since the consumers are more educated and aware of the available new food varieties and also have more disposable incomes. This certain target of consumers is willing to pay a premium price for high-quality seafood and also for an exquisite dining experience. Therefore, more and more premium restaurants are opened every year, but most of them are finding it hard to resist the competition.
• The restaurant industry in Bucharest is highly competitive and characterized by stiff competition. Only the appropriate mix of quality in both food and service, together with a strong image and consistent communication can lead to success in this challenging field.

Our Approach

• Creating a strong communication strategy aimed to reach the targeted audience
• Supporting the brand’s message by creating and sharing relevant content both on restaurants channels and external: press, culinary & lifestyle blogs, lifestyle vlogs
• Concept & creation of the restaurant website: www.dancinglobster.ro
• Visual storytelling: generating consistent and relevant visual content for social media: photo shootings concepts, videos, cinemagraphs
• Developing the social media strategy, including the PPC campaigns
• Creating, optimizing and maintaining accurate Google My Business profile
• Creating a customer loyalty program including a VIP card with benefits for loyal customers
• Creating and promoting exclusive events in the restaurant such as Fado Nights, Sardine Festival or Cataplana Feast.
• Adapting the communication strategy according to the new conditions imposed by the Covid-19 sanitary crisis, including the launch of the home delivery service and takeaway.
• Designing printed and digital materials such as menus, table tents, e-banners, and others.

Results

Today, Dancing Lobster Restaurant is known throughout the city as a very fine and unique restaurant, providing the best seafood-based dishes. It is frequented by the elite of the city and is the first choice of fine food lovers in search of a culinary adventure. The reviews and responses we still keep getting are completely overwhelming.